Clear Qualification Details
Check the awarding organisation, unit requirements and exact Ofqual qualification number.
PRACTICAL DIGITAL SKILLS
Level 2 Award in Digital Marketing: Course Overview
The Level 2 Award in Digital Marketing provides a structured way to develop and demonstrate useful digital skills. Understand how businesses use social media and mobile technologies to market products and services.
You study the units in the selected route below and build evidence of your learning. Activities link the software and concepts to realistic tasks, with guidance on organising work for assessment.
This is a Level 2 qualification awarded by iCQ. The course focuses on using digital tools effectively and understanding the decisions behind your work. Speak with an HHF course adviser if you are unsure which level fits your experience.
Who Is This Course For?
Small business owners, learners entering marketing and people supporting business promotion who want an introductory understanding of social media marketing.
HHF will discuss your existing skills, study needs and access to suitable technology before confirming that the course is appropriate. Choose the level and qualification size that match your goals and the time you can give to learning.
What You Will Learn
Explore how social media supports business activity, plan suitable marketing content and use mobile technologies to promote products and services.
Learning follows the selected units, with opportunities to practise, review your work and improve it. You will explain relevant choices and show that your work meets the requirements of the task. Your tutor and assessor can guide you in understanding the evidence required.
Qualification Structure and Unit Combination
Complete all three mandatory units: Using Mobile Technologies to Market Products and Services, Understanding the Uses of Social Media for Business, and Using Social Media to Market Products and Services. Each unit carries 2 credits at Level 2. The route totals 6 credits and 42 guided learning hours; there are no optional unit choices.
The table shows the units included in HHF’s selected route, rather than every unit available within the qualification. Any change to optional units must be agreed with HHF and checked against the awarding organisation’s rules before registration and assessment.
Entry Requirements
You do not need advanced IT skills to ask about this course. HHF will check that your starting skills and study needs match the selected route.
A previous qualification is not assumed to replace the initial suitability check. Tell HHF about additional learning needs so appropriate support and reasonable adjustments can be considered. Confirm registration eligibility, including age, with HHF before enrolment.
Practical Tasks and Software Access
You need reliable internet access and a suitable computer with the applications required for your selected units. A phone alone will not normally be enough for document, spreadsheet or presentation tasks. Where a unit uses mobile devices or collaboration tools, access to those tools is also required.
Agree suitable applications and practical task contexts with your assessor. You can discuss relevant workplace activities or planned learning tasks that allow you to demonstrate the criteria. Software access or subscription costs should be confirmed before enrolment; do not assume a particular software licence is included.
Keep copies of your practical work and explain what you did. Use test information or anonymise confidential workplace and personal data before submitting evidence.
Assessment and Evidence Requirements
Assessment is based on an evidence portfolio against the unit learning outcomes and assessment criteria. Evidence may include practical files, screenshots, written explanations, questioning or demonstration, as agreed with your assessor. Written answers alone do not replace practical evidence where a unit requires it.
Agree an assessment plan, submit your own work and organise it by unit. Your assessor will review the evidence and provide feedback where more detail or practical work is required. You must meet the relevant criteria to achieve a Pass; submitting a task is not itself a guarantee of achievement.
The qualification is assessed through the required evidence, rather than relying on a single final written exam. Successful assessment and the required quality assurance checks precede certification.
Online Learning and Course Duration
HHF provides online learning resources and assessment guidance so you can plan study around work and other commitments. Work through the units in an agreed order, practise each skill and prepare your portfolio within the course access period.
The qualification guidance lists 42 hours of guided learning. The selected unit route shown here totals 42 unit guided learning hours. These figures describe planned learning, not a promised completion time in weeks. Your timetable depends on prior skills, available study time and progress with assessment.
Agree your access period and completion plan with HHF before enrolling. Read HHF learner FAQs for further information about studying with us.
Tutor Support
Your tutor can help you understand learning activities and prepare for practical tasks. Your assessor explains evidence requirements and identifies any gaps during assessment. Use feedback to improve the work and ask for guidance when you are unsure about the next step.
You remain responsible for practising skills and producing authentic evidence. Contact HHF early if your access to software, study circumstances or support needs change so an appropriate plan can be discussed.
Course Fees and Payment Options
The current course fee for the Level 2 Award in Digital Marketing is shown in the live course banner. The banner displays the current product price.
Contact HHF to discuss instalments or employer-funded enrolment. Confirm the course access period, what is included and any additional charges before paying. Use the enrolment button to proceed to checkout or ask about payment options.
VERIFY YOUR QUALIFICATION
Certification and Recognition
Successful learners achieve the iCQ Level 2 Award in Digital Marketing Using Social Media (RQF), qualification number 601/4211/X.
Certification follows successful assessment, internal quality assurance and the awarding organisation’s required checks. HHF normally advises allowing 4–6 weeks for certification after the required confirmation and checks.
Check the exact qualification title and number when discussing further study or employment. Receiving organisations set their own entry requirements.
iCQ
Qualification Number 601/4211/X
Check the awarding organisation’s official IT qualification information.
Career and Practical Benefits
The learning can support introductory marketing tasks and small business promotion. It does not guarantee audience growth, employment or commercial results.
A qualification can help you evidence skills, but employment and promotion depend on experience and employer requirements. Use the programme to improve the quality of your practical work and build confidence in the tasks relevant to your goals.
Progression and Further Study
Develop further marketing knowledge, practical content skills or wider IT skills according to your business or career goals.
Entry requirements are set by the receiving provider. Recognition of prior learning or credit transfer is considered only where the qualification rules and evidence checks permit it. Discuss your next step with HHF before choosing a further course.
CLEAR GUIDANCE AND PRACTICAL LEARNING
Why Study with HHF Training?
Study with a clearly explained unit route, flexible online resources and guidance on preparing your evidence. HHF supports you in connecting learning to useful digital tasks and reviewing your progress.
Learn more about HHF Training and read our learner FAQs before enrolling.
Tutor Guidance
Receive guidance with learning, evidence preparation and assessor feedback.
Flexible Online Study
Organise study around your work and commitments within the stated course period.
GET ANSWERS
Level 2 Award in Digital Marketing FAQs
Answers about the unit route, software, assessment, fees and progression.
iCQ (iCan Qualifications Limited) awards this qualification. Its qualification number is 601/4211/X.
Complete all three mandatory units: Using Mobile Technologies to Market Products and Services, Understanding the Uses of Social Media for Business, and Using Social Media to Market Products and Services. Each unit carries 2 credits at Level 2. The route totals 6 credits and 42 guided learning hours; there are no optional unit choices.
The table shows HHF’s selected route. Discuss any requested change before enrolment; it must meet the qualification’s credit, level and group rules. There are no optional choices in the Digital Marketing Award.
You need a computer, internet access and suitable applications for the selected units. Check the required software and any licence costs with HHF before enrolment.
You build an evidence portfolio with practical work and relevant explanations. Your assessor checks the evidence against the unit criteria and gives feedback where further work is needed.
42 hours is the qualification’s guided learning figure. Your actual timetable depends on existing skills, available study time and assessment progress. Agree your access period with HHF before enrolment.
The current fee is shown in the live fee card. Check the live fee card and contact HHF to discuss payment options.
Develop further marketing knowledge, practical content skills or wider IT skills according to your business or career goals.